Goldmine Marketing

Tag: jargon

  • 2x conversions—here’s how

    Amazing what a little testing can do for you!

    2:19pm
    Saint Paul

    Improving conversions on a pop-up from 2.04% to 4.18% may not seem like a big deal…

    My wife doesn’t think so, anyway.

    After all, it’s just a few percentage points, right?

    But when we look at numbers in the thousands, and suddenly we’re getting twice as many people to raise their hands and opt into an offer?

    Suddenly, it’s a very big deal.

    In fact, some companies live and die off a few percentage points here, a few percentage points there.

    Without giving too much away, here’s how I tested and refined this pop-up to pull in more than double the new members:

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  • This is your cold outreach competition

    1:49pm
    Saint Paul

    They say you only have to try and you’re already ahead of 99% of other people.

    Is that true?

    Not in my experience.

    But it IS a good idea that makes people feel like they’ve accomplished something.

    I got a cold email today that starts by greeting someone else… and then it gets worse:

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  • Kill the Industry Insider Talk (…except sometimes)

    8:45am
    Saint Paul

    Last week I came across this tidbit:

    Workplace jargon hurts employee morale, collaboration, study finds

    The short of it is that jargon——those “industry insider” words that most people don’t understand——doesn’t only confuse outsiders.

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  • Speak In Their Skibbidy

    9:47am
    Saint Paul

    Saw a brainrot video today:

    This school brings in a polyglot—someone who speaks many languages—to tell students why its important to learn other languages.

    And this rizzler low-key gives the presentation in Gen Alpha slang. No cap, chat.

    Lucky for us, the video has subtitles in English.

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