The Secret of the “Secret of the One-Legged Golfer” Headline

10:19am
Hastings Minn

Golf!

I’m out to hit the links in about an hour.

First time this season, which is a shame—the weather’s been perfect and I’ve missed a lot of great opportunities.

No worries. I’m not a good golfer anyway.

Hey are you familiar with John Carlton’s headline:

“The Secret of the One Legged Golfer”

This ad took John over an hour of interviewing his vendor before he heard this “throw-away” story.

The one-legged golfer could drive the ball further and more straight than most others.

His secret?

Balance at the tee box.

And Carlton knew when he heard this—it was not a throw-away story but the making of a great ad.

It’s these small stories that create attention-grabbing headlines and copy.

Don’t overlook the stories in your product or service. Put them front and center.


Discover more from Goldmine Marketing

Subscribe now to keep reading and get access to the full archive.

Continue reading