Your copy is only as good as the headline that gets the reader down the page.
That’s why David Ogilvy said 80% of your time should be spent on the headline.
It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.
Here are a few ideas for your next Headline.
(more…)5:24am
Saint Paul, MN
Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.
Well it’s pretty early, but I had it on the brain all last night. I thought I’d write some more about the advert.
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