Alexey Gaponov, Flickr, CC-By-2.0
#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias
#language #bigidea #socialproof #facebook #manipulation #brainchemicals
I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.
Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.
Hand writing successful sales letters like these helps to slow down and focus your brain, while (more…)
Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.
It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.
The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! (more…)
We’ve all been asked to donate to our favorite causes.
School events, charities, public radio, and politicians have all asked for our cash. They each promise the biggest bang for our buck.
How about you, have you donated small amounts of cash to any politicians? (more…)
#stupid #questions #everythingisrelative #comparisons #convenience #information #scarcity #time #socialproof