Tag: social proof

7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

10:20pm

Saint Paul

I was browsing my bookshelf the other night, looking for something to start.

(I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

I pulled down my worn copy of The Ultimate Sales Letter and Continue reading “7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”“

10 Ways You Can Strengthen Your Headlines (Starting Now!)

Your copy is only as good as the headline that gets the reader down the page.

That’s why David Ogilvy said 80% of your time should be spent on the headline.

It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.

Here are a few ideas for your next Headline.

Continue reading “10 Ways You Can Strengthen Your Headlines (Starting Now!)”

Persuasion Articles of the Week

Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
What you focus on assumes increased importance: Focusing Illusion. Photo “001102” by my new favorite photographer
Alexey Gaponov, Flickr, CC-By-2.0

#desire #focusingillusion #reactance #enemy #choices #marketing #indoctrination #sales #motivation #socialproof #authority #Ikea #blame #mimeticconflict #status #confirmationbias

Continue reading “Persuasion Articles of the Week”

This German restaurant advert could be so much… besser

5:24am

Saint Paul, MN

 

Yesterday I mentioned that burger joint’s weaksauce newspaper ad. It could be so much better.

Well it’s pretty early, but I had it on the brain all last night. I thought I’d write some more about the advert.

Continue reading “This German restaurant advert could be so much… besser“

Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)

I’m sitting at the dining room table, hand writing some of the sales letters from the Robert Collier Letter Book while my licorice tea cools off.

Robert Collier Letter Book, 6th Edition, with the library punch card
Robert Collier Letter Book, 6th Edition, with the library punch card

Collier was a direct mail writer, successfully selling all kinds of products during his career, including jewelry, tires, books, and clothing.

Hand writing successful sales letters like these helps to slow down and focus your brain, while Continue reading “Advice from a World-Renowned Copywriter (Robert Collier Letter Book, Part 1)”

Just Give Away all the Library Books!

I just finished reading the Saint Paul newspaper.

It seems our mayor wants to do away with library fines.

New fines, old fines, all of the fines… out the door.

Here we are, a society that can’t accept enough responsibility to iron a shirt…

and now we’re removing one of the few driving forces that encourage people to return books on time?

I think it’s… ridiculous, pandering, expensive… and… after thinking it over…

possibly a great idea! Continue reading “Just Give Away all the Library Books!”

10 Things I Learned from “Nudge” by Thaler and Sunstein

Most weekends, my wife and I make it a point to write out a dinner menu, spend an hour shopping, and prep for some dinners in the upcoming week.

It’s not the way we’d prefer to spend Sunday morning. It doesn’t matter. We know that having the menu ready and the food in the house is going to massively increase the chances that we will enjoy a home-cooked dinner.

"Mmmmm, Burgers!" by m01229, Flickr, CC-By-2.0
Restaurant food is always ready to please! “Mmmmm, Burgers!” by m01229, Flickr, CC-By-2.0

The ever-present alternative is restaurant food. I love restaurant food! It’s cooked, it’s salty and fatty and delicious, it’s exactly what I wanted, and I can get it brought right to my front door! Continue reading “10 Things I Learned from “Nudge” by Thaler and Sunstein”

What is your Cash really worth? The Law of Diminishing Returns

We’ve all been asked to donate to our favorite causes.

School events, charities, public radio, and politicians have all asked for our cash. They each promise the biggest bang for our buck.

Politicians ask for small donations not because it makes a large difference, but because you'll remain consistant. Image "Bernie Sanders - Caricature" by DonkeyHotey, Flickr, CC-By-2.0
Politicians ask for small donations not because it makes a large difference, but because you’ll remain consistent. Image “Bernie Sanders – Caricature” by DonkeyHotey, Flickr, CC-By-2.0

How about you, have you donated small amounts of cash to any politicians? Continue reading “What is your Cash really worth? The Law of Diminishing Returns”