Goldmine Marketing

Tag: Secrets of Emotional Hot-Button Copywriting

  • Revenge of the Serif

    I’ve been writing about this for a decade. Now AI stole this, too.

    11:19am
    2 blocks east of the Mississippi

    Heya ––– I ran across an interesting article today on Wired.com that I wanted to share.

    But first some context.

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  • The Dirty Secret of Small-Town Soap

    How this business owner’s limiting beliefs capped his growth and income

    8:13am
    East of the Mississippi


    Years ago I found a bar of soap I really liked.

    Exciting, I know.

    This was when Dr. Squatch men’s soap was running constant ads on social media…

    And I wanted a piece of the action!

    Here’s the story, bubbles:

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  • Tiny minority driving everyone’s anxiety

    Crazy to think that 0.01% of people use AI.


    2:19pm
    Saint Paul

    I saw a stat that 0.01% of people use AI.

    If you spend any time on LinkedIn, it seems to be everywhere.

    And it has a lot of people scared that AI is coming for their job.

    And hell, it might be, I don’t know.

    It does get better every day…

    …when it’s not erasing people’s emails and suggesting we launch the nukes #truestory

    But I do know that FEAR is a huge motivator.

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  • The 80/20 Rule

    Are you “stealing smart” today?

    11:04am
    East of the Mississippi


    You probably know the 80/20 rule, also known as the Pareto Principle:

    80% of your profits come from 20% of your customers.

    Or the inverse:

    20% of the population earns ~80% of a nation’s income.

    While it’s not always exactly 80/20 (and they don’t need to add to 100), it’s a remarkably common distribution across many domains:

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  • It’s here: Secrets of Emotional, Hot-Button Copywriting

    Here’s your link for the FREE first chapter!

    Feb 16, 2026
    2:32pm
    Saint Paul

    Years ago when I first started in direct response, I quickly learned the idea, “benefits, not features.”

    For example:

    “Faster web browsing,” not “5 gig internet.”

    “Look great at your school reunion,” not “Lose 5 lbs.”

    Later, that idea was expanded to “features AND benefits.”

    But features and benefits alone don’t sell.

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