Goldmine Marketing

Tag: Scott Adams

  • Bigly 💔

    11:47am
    Saint Paul

    Longtime readers of this website may know how it got its start back in 2016:

    Reading and summarizing the lessons found in the books from Scott Adam’s “Persuasion Reading List.”

    And while I didn’t summarize all of the books –– persuasive copywriting became my main focus –– I did write up a good number of the books on his list (and I read others that I didn’t summarize).

    Well, if you haven’t heard, Scott Adams died from cancer yesterday at age 68.

    Scott, through his blog and livestreams, changed the way I saw the world in profound ways.

    (more…)

  • Tips to Persuade People (who don’t want to listen)

    8:34am Wednesday
    Saint Paul

    Someone asked:

    > What are some strategies for persuading someone
    > with differing opinions who is not open to listening
    > to our perspective?

    Before you can persuade someone, which should be to their benefit (otherwise it’s manipulation), he or she must have an open mind. If you can’t get there, nothing will work.

    *|FNAME|*, persuading people is not easy. You have to set up a situation where they’re willing to question their own entrenched ideas, which means they may come to the conclusion that they’ve been wrong about this idea for however long.

    And—as no one wants to be wrong, possibly shifting their entire world view—they’d rather fight than see the light.

    So you can’t persuade them as much as you can give them the opportunity and ideas to persuade themselves.

    Now, to open someone’s mind to a new way to see the world, you have a few options…

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  • How to Agree Even When You Don’t Agree

    Almost any discussion breaks down when one side stops listening to the other side.

    Which is to say, almost every discussion.

    You have points that you want to make and obviously the other side doesn’t have their facts straight. Because if they did, they wouldn’t be on the other side.

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  • Persuasion Articles of the Week

    "Engineering Department employees, 1962, Item 74240" by Seattle Municipal Archives, Flickr, CC-By-2.0
    “Engineering Department employees, 1962, Item 74240” by Seattle Municipal Archives, Flickr, CC-By-2.0

    #framing #influence #employees #empathy #illusions #complement #microbiome #Trump

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  • 10 Things You’ll Learn in “Win Bigly” by Scott Adams

    Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.

    I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. (more…)