Earlier this week, my wife and two kids all wrapped up their second round of antibiotics for their second round of ear infections and strep throat. We’re stuck inside and the sickness has gone around and around…
Social Media companies find themselves in a tough spot. A “verified account” is viewed as an authority… but what if it’s a fake account? And what of the real accounts that aren’t verified? The selection process puts a question mark over the trustworthiness of our gatekeepers.
Some 50 years after Detroit’s trees were cut down —either for law enforcement reasons or for Dutch Elms disease— the residents are wary to plant new trees. The history of trees in Detroit shows how people can have two vastly different understandings of the same set of facts, and how persuading people takes more than just telling them what’s good for them.
Richard Thaler is a co-author of Nudge (PRL writeup here) and a professor of behavioral economics, exploring why people make decisions that may not appear rational.
Become stronger at marketing… wiser at business… and all around more persuasive with my articles, ideas, podcasts and resources sent straight to your inbox—free!
These emails are persuasive—they may end up in your Spam folder.
Hey, I use Mailchimp as my marketing platform. By clicking [Subscribe Now], you acknowledge that your information will be transferred to Mailchimp for processing.
Learn more about Mailchimp’s privacy practices here.
Meanwhile I also promise not to abuse your info. Your trust is more important to me.