Goldmine Marketing

Tag: Persuasion Play Podcast

  • Maximum Impact with Brian Kurtz (Persuasion Play Podcast #19)

    1:31pm
    East of the Mississippi


    When I first picked up Brian Kurtz’ book, Overdeliver, I was pretty new to the game of direct response marketing.

    At the time, I didn’t know who Brian was. I didn’t know much about Boardroom Reports. I had no idea the influence Brian has had over the last 4+ decades.

    But I can still see his sales video in my head, Brian standing in a white room, and even then I knew he had a lot to share.

    Brian’s lessons within Overdeliver changed how I understood marketing. It should be required reading for all marketers today.

    After I attended Chris Mason’s and Brian’s Breakthrough Advertising Bootcamp, I asked Brian to join me for a Persuasion Play Podcast conversation.

    True to his book title, Brian overdelivered in this episode, sharing so many ideas he learned from those who came before him, including Eugene Schwartz, Marty Edelston, Dan Kennedy, and others.

    Get all of Brian’s insights in Episode 19 of the Persuasion Play Podcast: Maximum Impact.

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  • Watered Down Whiskey

    2:32pm
    Saint Paul

    “Speaking of watered-down advertising, which is one of my phobias, I am reminded of the words of a wise old Scott: ‘If it were the proper thing to water whiskey, they’d have done it that way at the distillery.’”
    ——Communications of an Advertising Man, by Leo Burnett

    Ads that don’t stand out don’t get attention.

    And an ad that doesn’t get attention doesn’t sell.

    And an ad that doesn’t sell?

    What’s the point?

    We’re surrounded by noise. The world gets noisier by the minute. Which means your ads have to stand out if you want them to be effective.

    Yesterday I ran two ads that went to a partner’s landing page.

    One was a typical ad. It has human faces (always a draw) and a bright orangish color. And it pulled roughly 0.23%.

    The second?

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  • Umm, ahh, oops: The case for awkward interviews

    9:05am
    Saint Paul

    I saw a video on LinkedIn just now where a woman walks through ehr video production using AI.

    And one of the first things she mentions is how the AI tool can remove filler words.

    The umms… The ahhs… and whatnot.

    I used to do this for my Persuasion Play Podcast episodes.

    Remove filler words. Shorten silences.

    It added hours to my work. Like, 3x the length of the recording. So a 1 hour interview took an additional 3 hours or so. Before adding slides, splicing in the introduction and theme song, and writing show notes.

    And today, AI can do it all for me?

    Great, I’ll pass. Here’s why.

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