Tuesday, Dec 31
Someplace East of the Mississippi
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.
In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:
(more…)Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?
(Aren’t we all?)
Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.
And books like the 4 Hour Work Week spoke to his interest in granting him freedom.
He started his copywriting career writing a 7-email funnel for only $5.
Fast forward to today…
(more…)If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:
Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.
(more…)Almost any discussion breaks down when one side stops listening to the other side.
Which is to say, almost every discussion.
You have points that you want to make and obviously the other side doesn’t have their facts straight. Because if they did, they wouldn’t be on the other side.
(more…)11:05 pm
Saint Paul, Minnesota
Years ago, when I first started reading and writing about persuasion, I found myself moving further to the political right. Or, perhaps, further from the current political left.
Learning about the tools and techniques of persuasion, I could see the manipulation of the population and how easily our energy is directed.
Persuasion, at its core, is getting someone to see the benefits of an action or a believe, and to change their behavior ‘for the better’ because of it.
Manipulation, on the other hand, benefits the manipulator but not the manipulated. Rioting, anyone?
When you’re the first to mention an idea, you “win” that mind space. This is the purpose of a Blue Ocean strategy, that you define a new market and you’re the only one serving it.
But when someone already has an idea and you’re hoping to persuade them to see the benefit of its opposite? Much harder.
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#reading #magic #persuasion #success #coronavirus #bodylanguage #emotionalintelligence
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A high school student created a fake 2020 candidate. Twitter verified it.
Social Media companies find themselves in a tough spot. A “verified account” is viewed as an authority… but what if it’s a fake account? And what of the real accounts that aren’t verified? The selection process puts a question mark over the trustworthiness of our gatekeepers.
Why Detroit Residents Pushed Back Against Tree-Planting
Some 50 years after Detroit’s trees were cut down —either for law enforcement reasons or for Dutch Elms disease— the residents are wary to plant new trees. The history of trees in Detroit shows how people can have two vastly different understandings of the same set of facts, and how persuading people takes more than just telling them what’s good for them.
Self-restraint builds our resistance to outside attacks on our position and helps us to see the larger picture during times of difficulty.
Bloomberg Big Decisions with Richard Thaler (video)
Richard Thaler is a co-author of Nudge (PRL writeup here) and a professor of behavioral economics, exploring why people make decisions that may not appear rational.
The Weird Power of the Placebo Effect, Explained
The placebo effect can change your world, improve your health, heal your mental ills… and we’re just getting started.
#money #sales #technology #values #persuasion #chrissvoss #sports #effort #masshysteria
Today on the Persuasion Play Podcast, episode 008…
I welcome a very special guest, Mr. Drayton Bird!
Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)