1:31pm
East of the Mississippi
When I first picked up Brian Kurtz’ book, Overdeliver, I was pretty new to the game of direct response marketing.
At the time, I didn’t know who Brian was. I didn’t know much about Boardroom Reports. I had no idea the influence Brian has had over the last 4+ decades.
But I can still see his sales video in my head, Brian standing in a white room, and even then I knew he had a lot to share.
Brian’s lessons within Overdeliver changed how I understood marketing. It should be required reading for all marketers today.
After I attended Chris Mason’s and Brian’s Breakthrough Advertising Bootcamp, I asked Brian to join me for a Persuasion Play Podcast conversation.
True to his book title, Brian overdelivered in this episode, sharing so many ideas he learned from those who came before him, including Eugene Schwartz, Marty Edelston, Dan Kennedy, and others.
Get all of Brian’s insights in Episode 19 of the Persuasion Play Podcast: Maximum Impact.
(more…)
