Tag: marketing

“I aim very high, and then I just keep pushing”

Not everyone is born a deal-maker, Trump warns us. Some people have the instincts, and some don’t. Even if someone has the instincts, they may never get off their couch to try something more ambitious. People are afraid to take chances and that holds them back.

I think we can agree that Trump has been in business for a very long time. He probably knows a thing or two about deals.

"Trump Tower" by Tripp, Flickr, CC-By-2.0
“Trump Tower” by Tripp, Flickr, CC-By-2.0

Chapter two of The Art of the Deal covers Trump’s approach to deal making.

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How to Please Your Customers:
Hopkins’ My Life in Advertising Wrap-up

My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.

These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.

Winter Boots are a necessity around these parts. Image "What's Down There?"by James, Flickr, CC-By-2.0
Winter Boots are a necessity around these parts. Image “What’s Down There?”by James, Flickr, CC-By-2.0

Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.

It was going to be a cold, snowy Thanksgiving in Wisconsin.

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