Goldmine Marketing

Tag: lists

  • Maximum Impact with Brian Kurtz (Persuasion Play Podcast #19)

    1:31pm
    East of the Mississippi


    When I first picked up Brian Kurtz’ book, Overdeliver, I was pretty new to the game of direct response marketing.

    At the time, I didn’t know who Brian was. I didn’t know much about Boardroom Reports. I had no idea the influence Brian has had over the last 4+ decades.

    But I can still see his sales video in my head, Brian standing in a white room, and even then I knew he had a lot to share.

    Brian’s lessons within Overdeliver changed how I understood marketing. It should be required reading for all marketers today.

    After I attended Chris Mason’s and Brian’s Breakthrough Advertising Bootcamp, I asked Brian to join me for a Persuasion Play Podcast conversation.

    True to his book title, Brian overdelivered in this episode, sharing so many ideas he learned from those who came before him, including Eugene Schwartz, Marty Edelston, Dan Kennedy, and others.

    Get all of Brian’s insights in Episode 19 of the Persuasion Play Podcast: Maximum Impact.

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  • The Important 20% of Sales: COPY

    12:24pm
    Saint Paul


    Yesterday we discussed BIG IDEAS in marketing and how a good structure can be used to entice shoppers into buying.

    But one thing I didn’t mention?

    You can’t take this winning structure –– or any other –– and just “make it work” without knowing something about your audience.

    I spoke with Brian Kurtz this morning about his 41/39/20 rule of marketing:

    41% of your success comes from “the list.”

    Or better said:

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  • What’s on your To-Do List?

    9:31am

    Saint Paul

    What’s your To-Do list looking like today?

    I ask because this past weekend I started reading “The Ultimate Sales Machine” by Chet Holmes.

    In this book, Holmes advises making lists of your To-Dos. Limiting it to six items or fewer. And tackling the hardest one first in the morning.

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