11:29am
Saint Paul
Do you know of John Forde? He’s a direct response copywriter and author, including co-author of “Great Leads.”
Today John emailed a ChatGPT prompt to direct the AI tool to rate your copy on the four U’s: Urgency, Uniqueness, Usefulness, and Ultra-specificity.
(I’ve added a 5th U: YOU, the reader—make sure your copy addresses your reader! Anyways…)
(more…)Become stronger at marketing… wiser at business… and all around more persuasive with my articles, ideas, podcasts and resources sent straight to your inbox—free!
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