Tuesday, Dec 31
Someplace East of the Mississippi
Gary Halbert was a well-known direct response copywriter, considered by many to be the best in the business. Ever.
In this wide-ranging interview with Gary’s son Kevin Halbert, you’ll hear insightful moments from Kevin’s life, including stories about Gary’s temper… the effort Gary put into his promotions… Kevin’s addition to the famous AIDA formula… and more:
(more…)8:34am Wednesday
Saint Paul
Someone asked:
> What are some strategies for persuading someone
> with differing opinions who is not open to listening
> to our perspective?
Before you can persuade someone, which should be to their benefit (otherwise it’s manipulation), he or she must have an open mind. If you can’t get there, nothing will work.
*|FNAME|*, persuading people is not easy. You have to set up a situation where they’re willing to question their own entrenched ideas, which means they may come to the conclusion that they’ve been wrong about this idea for however long.
And—as no one wants to be wrong, possibly shifting their entire world view—they’d rather fight than see the light.
So you can’t persuade them as much as you can give them the opportunity and ideas to persuade themselves.
Now, to open someone’s mind to a new way to see the world, you have a few options…
(more…)7:10am
Saint Paul
It’s snowing here in Saint Paul.
I used to hate the snow, hate the winter.
And I made sure everyone knew of my misery.
See, I’m kinda always cold.
And while I’m not exactly Mr. Universe, I get plenty of comments that I should add some fat to my bones.
Poor advise from an old joke.
What I did instead was change my mindset. (more…)
11:15pm Sunday
Saint Paul, Minnesota
Hey there,
This weekend I took my two kids to the library. I was previously unaware, but there was early voting available for Tuesday’s November election.
Francisco Osorio, Flickr, CC-By-2.0
“Are you here to vote today?” asked the voting attendant. (more…)
#ideas #CIA #sugar #action #NLP #microbiome
Yesterday I wrote a bit about Ralph Waldo Emerson’s essay, Compensation.
In the essay, Emerson argues that everyone is compensated, for the good or the bad, in relation to the good or bad they bring to others in the world.
Good, or bad. These are relative terms, of course, defined by their polarizing nature. You can’t have one without the other.
Emerson’s Compensation opens with a discussion of the polarity of nature, (more…)
#hypnosis #rapport #bodylanguage #identity #selfimprovement
#identity #security #socialengineering #positivity
#science #benefits #identity #sales #ego #religion