Goldmine Marketing

Tag: Great Leads

  • Does Cold Outreach Work? (Not this X method)

    1:03pm
    Saint Paul

    Twitter DMs are filled with poor cold outreach.

    I don’t know who is teaching this method–I kinda want to ask the bros in my DM box–but recently I’ve got a bunch of seemingly-innocent questions designed to start a conversation:

    You here?

    Have a second?

    Can I ask you something?

    And a good number of the accounts follow the format: @somenamex_1

    Screenshot

    This is an indirect approach, which in theory works for:

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  • ChatGPT: rate my copy! (Update to Death Squeal story…)

    11:29am
    Saint Paul

    Do you know of John Forde? He’s a direct response copywriter and author, including co-author of “Great Leads.”

    Today John emailed a ChatGPT prompt to direct the AI tool to rate your copy on the four U’s: Urgency, Uniqueness, Usefulness, and Ultra-specificity.

    (I’ve added a 5th U: YOU, the reader—make sure your copy addresses your reader! Anyways…)

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