Direct Response Marketing Copy & Strategy
Way back in 2012, my wife and I traveled by Amtrak train to Chicago to visit some friends. Between card games in the bar car and beautiful scenery out the window, I read a book about Negotiation.
I was interested in making more money. I wasn’t sure how to ask or even if I was in the right profession. Continue reading “10 Things You’ll Learn in “Win Bigly” by Scott Adams”
Stephen R. Moore sat patiently across from me while I fidgeted with my mobile phone. I didn’t know how my first podcast was going to turn out. I was trying to keep my nerves under control, play it cool, and not waste his time.
Stephen is a leadership and sales coach, helping corporate clients in the car industry get better customer satisfaction and results. His cooperative, Leadership3P, pulls in over $600,000 every year.
His time is valuable, to say the least.
We were already off to a rough start. My plan to
meet in a quiet library didn’t work out due to a national holiday (A sincere thank you to all of our nation’s military veterans for your service).
I hadn’t made a backup plan. In my scramble to find a new location, I chose what must have been the loudest coffee shop in miles. Continue reading “Better Sales with Stephen R. Moore
(Persuasion Play Podcast 001)”
#brain #sad #emotions #communication #team
My new boots came in the mail. They were far too small. I felt like a kid again and my feet had grown over the summer.
These boots had everything I wanted. Leather, waterproof, and insulated, I expected to keep them for years. But of course, they had to fit right.
Luckily, the online retailer made the exchange simple and free. I mailed the boots in to try a second pair, and I waited.
It was going to be a cold, snowy Thanksgiving in Wisconsin.
Continue reading “How to Please Your Customers: Hopkins’ My Life in Advertising Wrap-up”
Chapter Three of Claude C Hopkins’ book, My Life in Advertising.
This is the current #PRL selection of books that discuss and teach influence and persuasion. Join #PRL to receive exclusive updates and content to improve your own persuasive powers and understanding of influence!
Hopkins opens Chapter Three with a story. The summer after highschool graduation, Claude C. Hopkins took a job as a school teacher on the weekdays and a preacher on the weekends.
“The saver & the worker get the preference of the men who control opportunities. And often that preference proves to be the most important thing in life.” —CC Hopkins, My Life in Advertising
One weekend his mother’s strict congregation asked him to speak. Claude had developed new ideas about religion, different from his strict upbringing. He knew this opportunity would test his relationship with his mother. Claude spoke at the church anyway. His mom was, let’s say, not happy. She took him to a restaurant and broke up with him.
