Goldmine Marketing

Tag: Denny Hatch

  • Stay Sharp and Fillet Some Fish

    10:54am
    Saint Paul

    (Check out the PS for some fun news coming soon!)

    Heya summer break is over and the kids are back to school!

    We spent Labor Day weekend at my in-laws, fishing, cleaning gutters, and cleaning fish.

    That’s a new skill for me: cleaning fish.

    And after years of removing the fillets on these Wisconsin weekends, I was finally given the chance to do the main work.

    I felt like Karate Kid: do the simple things a million times before the next step.

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  • Digging for Denny Hatch’s Gold

    A few years ago, I wrote to Direct Response Copywriter Denny Hatch.

    He wrote the book “Secrets of Emotional, Hotbutton Copywriting” (summary here) and I was trying to get a copy.

    Denny told me that he’s got a guy working to get it republished.

    I checked in with Denny again last month. I asked if he was open to record a podcast.

    You know, dig for a little gold, here in the Goldmine.

    Denny responded:

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  • Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!

    Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.

    The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.

    Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)

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