Tag: customers

What Robert Collier said about the Eclipse

12:20pm Monday
Saint Paul

I am not in the path of today’s eclipse.

But it reaches totality at 1:40pm Central time here in the US.

And I plan to watch NASA’s live footage of the moon perfectly blocking earth’s sun on YouTube.

Now, an eclipse is not a common event.

And it has everyone talking.

Which means marketers are tapping the eclipse as a reason to start a conversation with their audience.

Continue reading “What Robert Collier said about the Eclipse”

Make happier customers: use their language!

“An iced americano with two shots of espresso and one shot of decaf espresso.”

My friend ordered his birthday coffee this morning.

He and I both worked in a coffee shop back in college. Some 20-odd years ago. His beverage sounded reasonable to me.

Then I ordered.

“Another one of those. And also, four shots of espresso.”

The owner of the cafe looked at us.

“You’re f***ing with me right?”

Continue reading “Make happier customers: use their language!”