Make happier customers: use their language!

“An iced americano with two shots of espresso and one shot of decaf espresso.”

My friend ordered his birthday coffee this morning.

He and I both worked in a coffee shop back in college. Some 20-odd years ago. His beverage sounded reasonable to me.

Then I ordered.

“Another one of those. And also, four shots of espresso.”

The owner of the cafe looked at us.

“You’re f***ing with me right?”

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