Direct Response Marketing Copy & Strategy
11:08am
Saint Paul
Remember the J. Peterman character from the Seinfeld TV series?
Last night I was watching Seinfeld (I could say that many times each week).
In this episode, J. Peterman—who sells clothing via catalog using romantic, emotional, visual copy—is taking Elaine out to dinner.
She is afraid of the tedium of listening to Peterman’s stories, so Elaine invites Jerry to join…
Continue reading “J. Peterman’s Boring Ego”Wednesday, 3:30pm
Saint Paul
Hey *|FNAME|* I’ve unearthed Matt Rizvi’s podcast—and now it’s on YouTube!
Maybe you were here when this was first recorded… or maybe you’re newer to the list (welcome!).
Either way…
I recorded Episode 4 of my Persuasion Play Podcast with direct response copywriter Matt Rizvi waaay back in 2019.
Then, like all my podcast episodes, it got bumped when the next was recorded…
Lost to history… forever.
But not really.
Now I’m putting old episodes up on YouTube so anyone can watch ’em—free.
Here it is, the Persuasion Play Podcast episode 004:
Persuasive Copywriting with Matt Rizvi.
What’s the value of your relationship with your readers?
In episode 14 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.
John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.
And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.
He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.
And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!
That’s not all.
Listen to Episode 14 of the Persuasion Play Podcast to discover:
Continue reading “Building Reader Relationships with John Brandt (Persuasion Play Podcast #14)”A few years ago, I wrote to Direct Response Copywriter Denny Hatch.
He wrote the book “Secrets of Emotional, Hotbutton Copywriting” (summary here) and I was trying to get a copy.
Denny told me that he’s got a guy working to get it republished.
I checked in with Denny again last month. I asked if he was open to record a podcast.
You know, dig for a little gold, here in the Goldmine.
Denny responded:
Continue reading “Digging for Denny Hatch’s Gold”12:43pm
Saint Paul
One of the challenges with writing copy… is providing your audience with enough detail to sell them on the idea, product, or service you want them to buy.
See, in test after test, long sales copy tends to sell better than short.
This of course depends on your market, the product, the price-point, the market saturation, awareness of your solution, the business’ reputation, and the copy itself. And probably more things too, like the economy.
Now, toothpaste is $3. That’s not a huge purchase, and people always want it. So there isn’t a ton of effort to put in there.
But if you hook a reader… and you have something expensive that they want… then you’ll want to answer questions and handle objections in your copy.
Continue reading “Multiplying Words for Profit”Are you an opportunity seeker… looking to make money online… living an independent life without a proper job?
(Aren’t we all?)
Before he was a copywriter, John Bejakovic wrote for the Motley Fool and published his own books on Amazon.
And books like the 4 Hour Work Week spoke to his interest in granting him freedom.
He started his copywriting career writing a 7-email funnel for only $5.
Fast forward to today…
Continue reading “Freelance Growth with John Bejakovic (Persuasion Play Podcast 011)”Your copy is only as good as the headline that gets the reader down the page.
That’s why David Ogilvy said 80% of your time should be spent on the headline.
It carries 80% of the weight. If they don’t read the headline, they’re not gonna read the body copy.
Here are a few ideas for your next Headline.
Continue reading “10 Ways You Can Strengthen Your Headlines (Starting Now!)”If you’re into the freelance copywriting and direct response marketing world on Twitter, one name comes up again and again:
Dennis is a freelance marketer who focuses his business on email marketing, while dominating the social media scene with his advice for marketers and beginning freelancers.
Continue reading “Freelance Marketing with Dennis Demori (Persuasion Play Podcast 009)”Denny Hatch is an “old-school” marketer and copywriter that cut his teeth with direct mail, long before the internet was a thing.
The emotions Hatch identifies in his out-of-print book The Secrets of Emotional, Hot-Button COPYWRITING get people’s juices flowing.
Emotions, it should be said, are the basis for most decisions that people make (but I suspect you already knew that, you wise cookie you… and if you didn’t know it — good on you for wanting to learn!)
Continue reading “Denny Hatch’s 7 Emotional Buttons to Get People to Take Action!”
#sleep #crime #marketing #sugar #copywriting #habit #success