10:20am Wednesday
Saint Paul
Experts are everywhere.
A former boss once told me, “once you know more than the other guy, you’re the expert.”
Which is why you see gurus all over the place, having moved from Level 0 to Level 1, touting their expertise.
Nothing wrong with self-promotion, of course.
But there is always more to learn.
A few years ago I took a course named How to Turn White Space Into Advertising That Sells by Clyde Bedell.
Continue reading “Copywriter, read more of THIS.”