Welcome to Persuasion Reading List. This is the next part in a series of Executive Summary posts of the book My Life in Advertising. Find previous posts on this book here, and thanks for your visit.
In Chapter Two of My Life in Advertising, Hopkins writes about his childhood jobs. Hopkins learned the importance of a good product or good service. He cornered the flier delivery in his hometown by being the only boy to deliver to all of the homes on his routes. The other kids weren’t so thorough. Consistently great service attracts business.[tweetthis display_mode=”button_link”]Consistently great service attracts business. [/tweetthis]
Later, during his door-to-door sales work, Hopkins learned that selling with a demonstration or a sample made selling many times easier. Persuasion without a sample was far more effort. Samples, samples, samples! This is the cornerstone of his later career. (more…)
