Direct Response Marketing Copy & Strategy
1:14pm
Saint Paul
“Hmm. That’s pretty good,” the embarrassed webinar host said.
He was selling his copywriting course as a way to beat AI.
And to show off, he asked his partner to demo using ChatGPT to write an email.
Continue reading “ChatGPT ate his lunch”Famous advertising man Claude Hopkins wrote in his book My Life in Advertising that his desire to go into sales was an effort to graduate from the debit class.
In his administrative position, Hopkins recognized that he could only make so much money if he drew a company salary. To graduate from the debit class, Hopkins had to produce income for his employer.
Hopkins became a very successful rainmaker, bringing in the magical rain —money— that allows a company to grow.
Not all sales people are rainmakers… but they could be. You could be.
Jeffrey J Fox’s book How to Become a Rainmaker details the rules to becoming this high-selling rainmaker in your company. Continue reading “How to Become a Rainmaker by Jeffrey J Fox”