Goldmine Marketing

Tag: Brian Kurtz

  • Maximum Impact with Brian Kurtz (Persuasion Play Podcast #19)

    1:31pm
    East of the Mississippi


    When I first picked up Brian Kurtz’ book, Overdeliver, I was pretty new to the game of direct response marketing.

    At the time, I didn’t know who Brian was. I didn’t know much about Boardroom Reports. I had no idea the influence Brian has had over the last 4+ decades.

    But I can still see his sales video in my head, Brian standing in a white room, and even then I knew he had a lot to share.

    Brian’s lessons within Overdeliver changed how I understood marketing. It should be required reading for all marketers today.

    After I attended Chris Mason’s and Brian’s Breakthrough Advertising Bootcamp, I asked Brian to join me for a Persuasion Play Podcast conversation.

    True to his book title, Brian overdelivered in this episode, sharing so many ideas he learned from those who came before him, including Eugene Schwartz, Marty Edelston, Dan Kennedy, and others.

    Get all of Brian’s insights in Episode 19 of the Persuasion Play Podcast: Maximum Impact.

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  • The 80/20 Rule

    Are you “stealing smart” today?

    11:04am
    East of the Mississippi


    You probably know the 80/20 rule, also known as the Pareto Principle:

    80% of your profits come from 20% of your customers.

    Or the inverse:

    20% of the population earns ~80% of a nation’s income.

    While it’s not always exactly 80/20 (and they don’t need to add to 100), it’s a remarkably common distribution across many domains:

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  • The Important 20% of Sales: COPY

    12:24pm
    Saint Paul


    Yesterday we discussed BIG IDEAS in marketing and how a good structure can be used to entice shoppers into buying.

    But one thing I didn’t mention?

    You can’t take this winning structure –– or any other –– and just “make it work” without knowing something about your audience.

    I spoke with Brian Kurtz this morning about his 41/39/20 rule of marketing:

    41% of your success comes from “the list.”

    Or better said:

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  • If it ain’t about the munney, hunny…

    9:32am
    Saint Paul

    Last week we discussed a few ways money isn’t real.

    It was prompted by a quote I heard at a marketing conference:

    “People don’t respond to discounts any more.

    “Especially if Corporate is paying the bill.

    “And remember: money isn’t real anyway.”

    Today we’re going to look at the first part of the quote.

    And a few ways YOU can overcome price resistance.

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