Goldmine Marketing

Tag: breakthrough advertising

  • Maximum Impact with Brian Kurtz (Persuasion Play Podcast #19)

    1:31pm
    East of the Mississippi


    When I first picked up Brian Kurtz’ book, Overdeliver, I was pretty new to the game of direct response marketing.

    At the time, I didn’t know who Brian was. I didn’t know much about Boardroom Reports. I had no idea the influence Brian has had over the last 4+ decades.

    But I can still see his sales video in my head, Brian standing in a white room, and even then I knew he had a lot to share.

    Brian’s lessons within Overdeliver changed how I understood marketing. It should be required reading for all marketers today.

    After I attended Chris Mason’s and Brian’s Breakthrough Advertising Bootcamp, I asked Brian to join me for a Persuasion Play Podcast conversation.

    True to his book title, Brian overdelivered in this episode, sharing so many ideas he learned from those who came before him, including Eugene Schwartz, Marty Edelston, Dan Kennedy, and others.

    Get all of Brian’s insights in Episode 19 of the Persuasion Play Podcast: Maximum Impact.

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  • Year End Book List (and your PPP Missing Link)

    10:49am
    Saint Paul

    When I sent you the year-end Persuasion Play Podcast episode with David Newman…

    Well, something didn’t work in the email. There wasn’t a link to the episode nor an embedded YouTube video.

    So unless you followed the link to the playlist of all episodes, you probably didn’t see David and I mix it up.

    Thanks, technology, for trying to be smart.

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  • Claims Must NOT Violate Beliefs (Plus: Bad Art!)

    10:05am
    Saint Paul

    The problem with making claims in your ads?

    No one believes them.

    But the brilliant Eugene Schwartz knew this, and offered us a few solutions…

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  • If it ain’t about the munney, hunny…

    9:32am
    Saint Paul

    Last week we discussed a few ways money isn’t real.

    It was prompted by a quote I heard at a marketing conference:

    “People don’t respond to discounts any more.

    “Especially if Corporate is paying the bill.

    “And remember: money isn’t real anyway.”

    Today we’re going to look at the first part of the quote.

    And a few ways YOU can overcome price resistance.

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  • This ONE Word Sold Me

    2:13pm
    Saint Paul

    Heading to my parents’ for Sunday dinner last night when just ONE WORD made me pull a u-turn and whip out my wallet.

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  • Online Ads that Work

    11:54am Friday

    Ever put out an ad on Google or Facebook or whatever…

    And it just didn’t “work?”

    Low clicks… and even fewer sales?

    Here are three reasons why your ads may fail… and how to fix ’em.

    1. If your ad is targeting the wrong audience, you won’t get clicks. Fix that by either targeting better… or—contrary to a lot of advice—don’t target at all!

    Why not target, you ask?

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