Goldmine Marketing

Tag: AIDA

  • Maximum Impact with Brian Kurtz (Persuasion Play Podcast #19)

    1:31pm
    East of the Mississippi


    When I first picked up Brian Kurtz’ book, Overdeliver, I was pretty new to the game of direct response marketing.

    At the time, I didn’t know who Brian was. I didn’t know much about Boardroom Reports. I had no idea the influence Brian has had over the last 4+ decades.

    But I can still see his sales video in my head, Brian standing in a white room, and even then I knew he had a lot to share.

    Brian’s lessons within Overdeliver changed how I understood marketing. It should be required reading for all marketers today.

    After I attended Chris Mason’s and Brian’s Breakthrough Advertising Bootcamp, I asked Brian to join me for a Persuasion Play Podcast conversation.

    True to his book title, Brian overdelivered in this episode, sharing so many ideas he learned from those who came before him, including Eugene Schwartz, Marty Edelston, Dan Kennedy, and others.

    Get all of Brian’s insights in Episode 19 of the Persuasion Play Podcast: Maximum Impact.

    (more…)

  • Ever tried an Escape Room?

    10:59am
    Saint Paul

    “I hate Wizards.”

    And with that, six of us –– my wife’s two cousins, their spouses, and my wife and I –– enter The Wizard’s Tower.

    Have you ever been in an Escape Room before?

    You get “locked in” a room and have to solve puzzles, sequentially, to get out.

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  • 10 Things You’ll Learn in “The Boron Letters” by Gary C. Halbert

    Good day PRL reader!

    I’m at the dining-room table, finishing my licorice tea and wrapping up this week’s post about an excellent book on direct-mail marketing.

    If you send email or physical mail to your clients… this book might be just what you need to increase your conversions.

    The Boron Letters by Gary Halbert and Bond Halbert. (more…)