Wednesday, 8:46am
Saint Paul
Do you remember ‘teacup pigs,’ the tiny pigs that people kept as pets?
I don’t either.
But apparently that’s a thing.
Turns out…
There are no such animal as a teacup pig.
They’re just normal pigs with photos taken while they’re small.
And within a few years, they grow to be 100-160 pounds.
This, *|FNAME|*, is known as a “lie.”
It is also known, among many people, as “marketing” and somehow telling mis-truths about your product is acceptable.
It is not acceptable.
In your marketing, tell the truth about your product and what it can do.
And… tell what it cannot do.
Your honesty will be refreshing.
I am ghost-writing emails and tweets for a client who teaches people to sell on Amazon FBA.
Most of his competitors say they’ll make you rich.
My client?
He’ll show you how to make a few thousand dollars every month.
It IS life-changing money.
But it’s not a reason to quit your 9-5.
And we say so, directly in his marketing.
Your customers want to believe you.
So tell them the truth.
God bless,
Jeffrey