Persuasion Articles of the Week

Image from ‘The Corpse Vanishes’ (film), 1942

#power #attitude #authentic #behavior #webinar

Six Verbs That Make You Sound Weak (No Matter Your Job Title)

Don’t think, or guess, or hope

Why It Pays to Be Grumpy and Bad-Tempered

I call it the George Costanza, from Seinfeld. When he acts grumpy at work, everyone thinks he’s busy and they don’t want to slow him down. This article seemingly contradicts the idea that people want to work with those they like. But being grumpy isn’t exactly the same as being unlikable…

The Inconvenient Truth about Your “Authentic” Self

“Paradoxically, feelings of authenticity seem to be related to a kind of social conformity.”

How to Run a Hypnotic Webinar

Six tips to model your sales webinars for higher conversions.

The Four Desires Driving All Human Behavior

Acquisitiveness (aka getting more things), rivalry, vanity, and love of power drives much of human behavior.

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