1:03pm
Saint Paul
Twitter DMs are filled with poor cold outreach.
I don’t know who is teaching this method–I kinda want to ask the bros in my DM box–but recently I’ve got a bunch of seemingly-innocent questions designed to start a conversation:
You here?
Have a second?
Can I ask you something?
And a good number of the accounts follow the format: @somenamex_1
This is an indirect approach, which in theory works for:
Unaware audiences, problem aware audiences, or skeptical audiences.
One problem is, when the same approach is used by everyone, it loses its impact.
Not only that, I know what they’re offering before I respond–new prospect leads, or perhaps fitness coaching–because the market is saturated with these same offers.
(This is Twitter after all.)
As discussed in the second chapter of Great Leads (a book about great openings to your ads), it would be much more effective to think about what your prospect already knows–his or her awareness level–and start working from that point.
Create better outreach by first asking yourself two questions:
Does my audience know my type of solution exists?
Does my audience know me?
• If the answers are “yes” and “yes” then be direct and make the offer up front. “Hi Jeffrey, *|FNAME|* here. If you need 5 new clients this month, maybe I can help. Let’s chat!”
• If they know of similar solutions, but they don’t know you, then make an introduction and personalize the outreach a bit. “Hi Jeffrey, your post about Instagram ads gave me some things to think about. *|FNAME|* here, I help copywriters find well-paying clients. Is that something that would be helpful?”
• If they know you, but not about any solution, empathize with their problem or even ask if they have a problem. Because maybe they don’t. And you can save everyone some time. “Jeffrey, still trying to find those A-List clients?”
• If they don’t know you, and don’t know about your type of solution, then open by discussing the problem you hope they have. “A-List clients are hard to find–because they don’t waste time on Social Media! Do you know where they’re at? It might surprise you!”
Each of these is different. And cold outreach is often copy and pasted to tons of recipients–which means with the copy/paste approach, you’ll probably get it wrong with some people.
But they’re much more helpful than what the Twitter bros are trying.
Good luck out there.
And if YOU know who is teaching the “Got a second?” method, hit reply and let me know.
Love you,
Jeffrey