Blog

  • Who can afford the “best”?

    1:37pm Tuesday, April 2
    Saint Paul

    Hey *|FNAME|*,

    There’s a shrinking middle class in the United States.

    From 1971 to 2021—a span of 50 years—the middle class has dropped from roughly 61% of the population to roughly 50% of the population.

    The lowest income group, meanwhile, expanded from 25% to 29%.

    And the highest?

    High-earners also expanded, from 14% to 21% of the US population.

    So, while there is still a decent-sized middle class, it is trending downward.

    Now, I’ve sold—via sales copy—at all levels. Here are my experiences:

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  • Which of these isn’t April Foolin?

    12:07pm Monday, April 1
    Saint Paul

    Happy April Fools Day!

    My kids started our day by taping the kitchen sprayer to the “on” position. And when I went to make coffee…

    Here are three news items—can you tell which story below is false?

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  • This mis-titled doc is full of GOLD

    2:16pm Friday, March 29
    Saint Paul

    I just finished watching a YouTube video about a vintage Soviet camera lens. (The Helios 40, if you’re curious.)

    That was after a handful of other videos on camera lenses.

    Which was after reading an article on the baseball and the invention of the curveball.

    Which was after a client meeting.

    And then I added all these things to a running Google Doc mis-titled, “Things I’ve Read,” right above an article on the great teacup pig scam of 2016.

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  • RIP to a massive marketing influence

    9:53am Thursday, March 28
    Saint Paul, Minnesota

    Not sure if you heard the news…

    Daniel Kahneman, behavioral psychologist and winner of the 2002 Nobel Prize in Economics, passed away yesterday at age 90.

    Daniel Kahneman wrote the book, “Thinking, Fast and Slow,” about how human brains have two systems for thinking:

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  • Remember Teacup Pigs?

    Wednesday, 8:46am
    Saint Paul

    Do you remember ‘teacup pigs,’ the tiny pigs that people kept as pets?

    I don’t either.

    But apparently that’s a thing.

    Turns out…

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  • SWAT Research

    8:01am Tuesday, March 26
    Saint Paul, Minn

    This morning, I read an article about a police SWAT team who used Apple’s “FindMy” service to track stolen goods related to a car-jacking.

    This was in Saint Louis, Missouri.

    And the SWAT team ransacked the wrong house.

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  • How to Write a Book

    12:01pm Friday, Mar 22
    Saint Paul, Minnesota

    I’m going through the slow process of uploading older episodes of my Persuasion Play Podcast onto YouTube—where you can listen to them… for free.

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  • Feedback can be a Landmine

    8:51am
    Saint Paul, Minn

    My son Sam has been taking piano lessons for two years.

    And at this point, he’s just OK.

    He doesn’t hardly practice, which is evident—and embarrassing—when we go to his lesson.

    And when we can get him to practice, he’ll ask after each song or scale,

    “Was that good?”

    There is no right answer.

    Generally, no it wasn’t good. He isn’t counting his beats, so the rhythm is wrong.

    But if we point it out, we’re playing with fire.

    He’ll break down in anger. Throw books. Slam the piano keys.

    So, should you give feedback when someone asks for it?

    What if they become angry or defensive when you give them the feedback they asked for?

    Here’s my take.

    Most people don’t really want feedback.

    They don’t want to draw attention to their failures.

    Instead, they generally want praise and confirmation of their efforts or opinion.

    So to avoid an argument with this person, you have a few options.

    You can start with honest praise and appreciation for her efforts, and then ask (confirm) if she is open to a suggestion to improve one aspect or another of her efforts.

    Or you can start with criticizing your own self and your own mistakes, in a story perhaps, in a way that highlights your feedback and suggestions without directly pointing to that person’s mistakes. Then, either let him draw his own conclusion, or you can make it more obvious by saying how this story relates to his situation.

    One more option is to refuse to give feedback. Point to previous examples of this person asking for feedback and how she reacted when you gave it. Then, maybe, the other person is aware of their behavior and willing to hear what you have to say.

    Feedback is key to improvement and growth. But if the recipient isn’t really open to it, you’ll just strain your relationships.

    Last week I gave a (pre-recorded) presentation at the Agorapulse Social Pulse Summit: Retail Edition, an online marketing conference.

    (And at the end, I asked for feedback—because I genuinely want it!)

    I presented on Eugene Schwartz’ Five Levels of Customer Awareness and Five Levels of Market Sophistication, and how to use that info to grow your social media account.

    The session is titled, “Grow or Sell: Targeting The Right Audience On Social Media.”

    And if you’re a marketer, it may have some useful information for you.

    Register here to watch this session for free as my guest (before they pull it down):

    https://social.agorapulse.com/summit/retail-edition?utm_campaign=en-social-summit-re-q12024&utm_source=JeffreyThomas&utm_medium=influencer

    Have a blessed day.

  • Why do some people get all the good ideas?

    9:59am
    Saint Paul

    Last week I finished the Walter Isaacson biography, Elon Musk.

    I’ll write up some of the interesting facts I found, and send them your way soon.

    But one thing that stands out is how involved Elon is in every decision and activity at his companies.

    The man is busy.

    And he doesn’t trust many people to handle their own jobs without his input. He just has too many new ideas to test and try, and he likes taking risks.

    Where does he get all his ideas?

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  • Calculated marketing lessons from The Beatles & Taylor Swift

    8:43am
    Thursday, Jan 4.

    The “new” Beatles song, Now and Then, “feels calculating and cold, like the tech mimicking a late Beatle,” writes The Ringer.

    The new release is an older song that never made the cut until Paul McCartney used AI to recreate the late John Lennon’s voice.

    The Ringer article goes on to say,

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