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  • The IRS called me yesterday. I may not return for 3 years.

    Last night I was picking up some adult beverages when my phone lit up. Incoming call from what Google’s Caller ID displayed as US Internal Revenue Services, from Oakland CA. Wary but curious, I picked up.

    Immediately, the man knew my name and address. Score one for believably. “Paul White” gave me a case number and started to explain why he was calling: the IRS was doing an audit of all Americans to crack down on fraud, and I had under-reported income from 2010-2011 tax year by $1000 per month. I owed $850 in back taxes for that $12k, said the man.

    I don't want to go to jail! "MM00014750x" from Florida Keys Public Library, Flicker CC-By-2.0
    I don’t want to go to jail!
    “MM00014750x” from Florida Keys Public Library, Flicker CC-By-2.0

    I was uncomfortable and disbelieving. But it was also a heart-racing scenario if this were true. Al Capone went down like this. Was I next? (more…)

  • FREE Giveaway for my first Executive Summary

    Thank you to my visitors and subscribers. I am very excited for the response I’ve received.  I love it, you all are great.

    I’ve heard from some of my subscribers that they’d prefer a video summary of the PRL books, with slides to help reinforce the message and main points.  If you agree, please email me or let me know in the comments!

    Free Giveaway to PRL Subscribers!

    "My Life in Advertising" by Claude C. Hopkins
    “My Life in Advertising” by Claude C. Hopkins

    (more…)

  • Let’s get these wings flapping!

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    Photo by Tatters, Flickr, CC-By-2.0

    Welcome to the Persuasion Reading List website, where I provide Executive Summaries of texts about persuasion and influence.  I’m still getting myself organized with this adventure, but in the mean time here is Scott Adams’ original list if you want to peruse his recommended reading.

    (more…)