Blog

  • Soft Power, Softer Pillows, and Ice-Cold War

    12:12pm
    Saint Paul

    The cold war wasn’t just fought with stockpiles of weapons.

    There was also nation-building happening on both sides.

    America supported our allies, most notable West Germany. Russia supported theirs, including East Germany and Bulgaria.

    And capitalism—through NATO and free trade—supported America’s aims… with a much softer message of prosperity and peace, not war and weapons.

    (more…)
  • The Lamborghini Secret to Customer Service

    8:34am
    Saint Paul

    When you think of high-end Italian cars, Lamborghini is on the short list.

    If you know anything about Italian cars—and I know very little—you may know they have a reputation for breaking down.

    Fiat, for example, was joked as being an acronym for “Fix It Again Tony.”

    (more…)
  • Copywriting in Autumn is the BEST

    12:56pm
    Saint Paul

    I spent the weekend in Northern Wisconsin hanging with the family, shooting b.b. guns, and admiring at the incredible fall colors.

    It’s hard to NOT love being an email copywriter when you have the flexibility to set your own hours in a location like this…

    (more…)
  • What Happened to your Dreams?

    4:54pm
    Saint Paul

    One thing the book The Creative Ambush hammers on is,

    What dreams have you given up on?
    And why?

    Last week I met with a university student who is majoring in marketing.

    Over coffee, I asked about his marketing and business classes, what he’s learning, what his plan might be after college.

    Was he learning to write headlines? Advertisements? Design UX? Understand KPIs?

    (more…)
  • Marketing Lessons from the Walk-In Clinic

    1:54 pm
    Saint Paul

    C R U N C H !!

    (Imagine screams of bloody murder here…)

    My 11 year old daughter got her hand smooshed in a revolving door two nights ago.

    (more…)
  • You were taught to write wrong.

    8:15am
    Saint Paul

    You were taught to write wrong.

    It’s not your teacher’s fault. It’s not your fault. It’s just how the system works.

    (more…)
  • Light a Fire Under Your A**

    12:53pm
    Saint Paul

    There’s nothing like a deadline to get yourself moving.

    Last week I received a copy of “Creative Ambush,” a book to spark creativity that I purchased in early August.

    (more…)
  • What IS “common sense” anyway?

    2:17pm Wednesday
    Saint Paul

    How “common” is “common sense?”

    First, let’s define it. Wikipedia says,

    Common sense is ‘knowledge, judgement, and taste which is more or less universal and which is held more or less without reflection or argument.’”

    So, it’s knowledge that is mostly universal, and mostly believed without questioning it.

    So I ask you, is the following Einstein quote common sense?

    (more…)
  • Use Epithets to Give Your Ideas More Power

    11:51am
    Saint Paul

    When our kids were younger, we gave the meals fun names.

    Pasta with tomatoe sauce and cottage cheese was Elsa and Ana Dinner.

    Fish with rice and peas? Moana.

    We had a few others too.

    The hardest part was remembering what the names meant!

    These names worked to persuade our kids to eat “adult” food, sure.

    But naming anything—giving it an epithet—makes it more real.

    (more…)
  • Alpha Wave Sales Copy

    9:58am
    Saint Paul

    What’s the first thing you do when you wake up?

    Like… the very first thing?

    After a night of sleep, your morning brain produces alpha waves.

    Alpha waves create a state of mental relaxation and alertness.

    And because you’re relaxed… your critical, self-defensive mental guard isn’t up.

    Meaning any information you feed your brain during an alpha state gets much more easily accepted by your subconscious.

    (more…)