Direct Response Marketing Copy & Strategy
I received a fundraising email last week from Bernie Sanders campaign. (Screenshot below.)
The email itself asked Bernie supporters to follow a link a form, where you could mark which campaign issues mattered to you, the voter.
Everyone likes to be consulted and have their opinion heard—especially if you’ve self-selected as a supporter to get on this list. I would bet the survey link was pretty busy! Continue reading “Persuasive Elements in Bernie’s Fundraising”
#breathing #negotiation #persuasion #stress #happiness #color #reality
I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”
#confidence #neuroscience #buddhism #microbiome #copywriting
I’m not entirely sure when I first heard about copywriter Ben Settle from BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.
And I open every one.
Ben’s emails discuss email marketing and adjusting your mindset towards success.
Continue reading “Business Growth with Ben Settle
(Persuasion Play Podcast 007)”
#why #neuroscience #design #perception #storytelling
615am
Saint Paul
Yesterday we discussed how we can increase support and investment in our ideas and plans.
Check it out if you haven’t seen it:
https://www.persuasionreadinglist.com/building-with-the-power-of-why/
Today we’re looking at the destructive power of the word Why: Continue reading “Destructive Power of “Why””
6:12
Saint Paul, Minn
People are an emotional lot, aren’t they?
Telling someone what to do (or how to do it)… rarely works in your favor. When you tell someone what to do, you’re taking away their agency, their ability to think and act for themselves.
People rebel against that authoritarian decision making, even if it’s in their best interest. Sure, they might do it Continue reading “Building Momentum with the Power of Why”
#meditation #magic #curiosity #reality #color
I’m thrilled to present today’s podcast with magician Paul Gertner!
When I was young, at family gatherings my grandpa would perform magic tricks and slight-of-hand for the grandkids. Turning flour and sugar into cookies. Making a dollar bill disappear… and reappear elsewhere. He could pull coins from my ears… Continue reading “Dreamstorming with Paul Gertner
(Persuasion Play Podcast 006)”