Goldmine Marketing

Category: Opinion

  • Controlling the Frame

    1:51pm
    Saint Paul

    Hey.

    Today I wanted to highlight the idea of “frame control.”

    A “frame” is the conversation you’re in, and the information present in that frame.

    Frame control is used in both personal relationships and in marketing.

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  • Building Reader Relationships with John Brandt (Persuasion Play Podcast #13)

    What’s the value of your relationship with your readers?

    In episode 13 of the Persuasion Play Podcast, copywriter John Brandt discusses the value of this relationship—and how it’s helped him pull in $10k, $12k, even $19k per month.

    John is a direct response email copywriter working in the health and supplement niche, as well as Copy Chief at The Podcast Factory.

    John Brandt shares his lessons on copywriting in Episode 13 of the Persuasion Play Podcast—including a shortcut to improve your own copy without writing more… or reading more books about copy!


    And in this interview, you’ll learn why informative emails build great relationships with your readers—even if they’re not buyers… yet.

    He’ll reveal the shortcut to improve your persuasive copywriting—without writing more or reading additional books.

    And you’ll hear about John’s “secret VIP funnel” that has brought in additional $92k in under three months!

    That’s not all.

    Listen to Episode 14 of the Persuasion Play Podcast now to discover:

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  • That was one weird trick (the “Online Ads that Work” post)

    10:29pm
    Saint Paul

    Hey I just logged onto my computer to work on bullets for my recent podcast recording with copywriter John Brandt.

    And in my inbox sat an email… from myself… with the subject line, “Online Ads that Work.”

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  • I broke my son’s nose. (He was asking for it!)

    10:49am
    Saint Paul

    “Throw it high so I have to jump!” were his last words.

    I threw my 8 year old son the baseball, over his head, like he wanted.

    He stretched out his glove… jumped for the ball…

    And the ball bounced off his glove… and into his face.

    (more…)

  • You can do it, too.

    2:40pm
    Saint Paul, Minnesota

    A few weeks ago my son got a crazy idea:

    Let’s fix the garage door opener!

    It hasn’t worked in years. But he found a video online with 15 fixes for your garage door opener, and he made me watch it.

    And I agreed, yeah maybe one of those things could be a problem…

    (more…)

  • Too hot to move? Listen to podcasts.

    12:08pm
    Saint Paul

    Forecast says it’s going to be 113° this weekend.

    We had discussed going to the Minnesota State Fair. Too hot for that crowd.

    Or maybe we’d visit family on a lake in the woods. Too far to drive.

    So right now, we’re looking at an empty, long weekend before the school year starts.

    Meanwhile, I’m getting the podcast clips from Dennis Demori, John Bejakovic, Matt Rizvi and others pulled together to help YOU find copywriting clients.

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  • Where to find copy clients?

    2:09pm
    Saint Paul

    Howdy *|FNAME|*,

    I’ve been thinking about my podcast and the copywriting guests I’ve hosted.

    Ben Settle. Drayton Bird. Dennis Demori. Matt Rizvi. Jim Claire. John Bejakovic.

    If you’ve been on the list for a few years, you may have heard these interviews.

    Now, one question I often ask on the podcast is,

    “Where do YOU find clients?”

    Because there seems to be a lot of competition to find clients willing to hire self-employed copywriters.

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  • How to find Shopify stores that need your help

    11:59am
    Saint Paul

    “There’s nothing here!”

    I was invited to follow a Gold Jewelry company on LinkedIn.

    So I went to the website to see what they offered.

    But it was pretty empty.

    So—like marketers do—I signed up for their email list to see their welcome sequence.

    That was two hours ago. I haven’t received a welcome email from them yet.

    But—unknown to them—I did get a great gift.

    (more…)

  • 99 Problems and Black Friday is One

    9:23am
    Saint Paul

    Ahh.

    I’m recharged after a family trip to Montreal.

    We visited friends, saw the city, climbed a ropes course (Voiles en Voiles), and ate our share of gravy-soaked Poutine.

    Now I’m back to it and realized there are 99 days until Black Friday.

    Do you have your offers dialed in?

    If not? No worry.

    I’ve got 15 ways you can structure your Black Friday deals.

    (more…)

  • “I have something for you.”

    8:32am
    Saint Paul

    “I have something for you.”

    The waitress took the lotto ticket from my hand.

    “What’s this for?”

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