Opinion Archives » Page 6 of 23 » Goldmine Marketing

I broke my son’s nose. (He was asking for it!)

10:49am
Saint Paul

“Throw it high so I have to jump!” were his last words.

I threw my 8 year old son the baseball, over his head, like he wanted.

He stretched out his glove… jumped for the ball…

And the ball bounced off his glove… and into his face.

You can do it, too.

2:40pm
Saint Paul, Minnesota

A few weeks ago my son got a crazy idea:

Let’s fix the garage door opener!

It hasn’t worked in years. But he found a video online with 15 fixes for your garage door opener, and he made me watch it.

And I agreed, yeah maybe one of those things could be a problem…

Too hot to move? Listen to podcasts.

12:08pm
Saint Paul

Forecast says it’s going to be 113° this weekend.

We had discussed going to the Minnesota State Fair. Too hot for that crowd.

Or maybe we’d visit family on a lake in the woods. Too far to drive.

So right now, we’re looking at an empty, long weekend before the school year starts.

Meanwhile, I’m getting the podcast clips from Dennis Demori, John Bejakovic, Matt Rizvi and others pulled together to help YOU find copywriting clients.

Where to find copy clients?

2:09pm
Saint Paul

Howdy *|FNAME|*,

I’ve been thinking about my podcast and the copywriting guests I’ve hosted.

Ben Settle. Drayton Bird. Dennis Demori. Matt Rizvi. Jim Claire. John Bejakovic.

If you’ve been on the list for a few years, you may have heard these interviews.

Now, one question I often ask on the podcast is,

“Where do YOU find clients?”

Because there seems to be a lot of competition to find clients willing to hire self-employed copywriters.

How to find Shopify stores that need your help

11:59am
Saint Paul

“There’s nothing here!”

I was invited to follow a Gold Jewelry company on LinkedIn.

So I went to the website to see what they offered.

But it was pretty empty.

So—like marketers do—I signed up for their email list to see their welcome sequence.

That was two hours ago. I haven’t received a welcome email from them yet.

But—unknown to them—I did get a great gift.

99 Problems and Black Friday is One

9:23am
Saint Paul

Ahh.

I’m recharged after a family trip to Montreal.

We visited friends, saw the city, climbed a ropes course (Voiles en Voiles), and ate our share of gravy-soaked Poutine.

Now I’m back to it and realized there are 99 days until Black Friday.

Do you have your offers dialed in?

If not? No worry.

I’ve got 15 ways you can structure your Black Friday deals.

“I have something for you.”

8:32am
Saint Paul

“I have something for you.”

The waitress took the lotto ticket from my hand.

“What’s this for?”

Adds 4 hours of uninterrupted time to your day—to do anything you’d like!

3:33pm
Saint Paul Minn

Last we chatted, I told you my son and I had camped out in the back yard.

Here’s the sequel.

So, because “income,” I spent Friday working.

Which means the tent didn’t come down.

Which gave my son Sam a reason to bug me to sleep a second night in the tent.

He was relentless, and so I relented.

Come Friday night, we followed the same routine:

Howler monkeys in Minnesota?

10:51am
Saint Paul

Skreeeeek!

“That’s a howler monkey,” I said.

“Dad.”

Last night, my son and I pitched a tent and camped in the backyard.

“And that growl? I think that’s a wolf.”

Hooking your audience with Stories

12:17pm
Minneapolis, Minnesota

She slams down my Big Mac with more anger than most cashiers.

“Nobody has spoken that language in thousands of years,” she says.

My eyes pop. I didn’t think this was possible. Not anymore. Not in 2023.

The cashier follows me to my booth.

“How did you do that.”