Think fast!
A lawyer, a priest, and a dentist walk into a bar…
Maybe you’ve heard this one before?
The brain has this thing with events that come in 3’s.
For example, we think bad luck comes in threes.
We’re relieved when that third thing finally happens… and it wasn’t all so bad after all.
This is one Rule of Three.
There are more tho…
Here’s a few. (more…)
Today on the Persuasion Play Podcast, episode 008…
I welcome a very special guest, Mr. Drayton Bird!
Drayton Bird is an old-school direct marketer and advertiser. He worked along side fellow greats such as Eugene Schwartz and David Ogilvy, who famously claimed that… (more…)
7:10am
Saint Paul
It’s snowing here in Saint Paul.
I used to hate the snow, hate the winter.
And I made sure everyone knew of my misery.
See, I’m kinda always cold.
And while I’m not exactly Mr. Universe, I get plenty of comments that I should add some fat to my bones.
Poor advise from an old joke.
What I did instead was change my mindset. (more…)
Saint Paul
*|FNAME|*, when I first started my current full-time job…
(not this copywriting gig I’m crushing on the side…)
I was frustrated by a co-worker’s “Google Chat” methods.
You see,
instead of sending a complete thought,
11:15pm Sunday
Saint Paul, Minnesota
Hey there,
This weekend I took my two kids to the library. I was previously unaware, but there was early voting available for Tuesday’s November election.
“Are you here to vote today?” asked the voting attendant. (more…)
6:14am
Saint Paul
I broke a rule and read some email this morning.
(usually I try to skip the email, otherwise I get pulled into a rabbit hole)
I immediately opened a letter from PRL Podcast guest Matt Rizvi.
And what I read… was some sad news. (more…)
6:21
Saint Paul
People love to think humans are persuaded by facts, that we’re rational beings, willing to weight the information in front of us, and even if we don’t like the outcome, we’re willing to change our minds in the face of truth.
This pretty much never happens. Emotions… our tribe’s position… and what we want to believe… are far more important to us than boring old facts. (more…)
Andrew Carnegie was a business tycoon in the late 1800s… and the richest
man in America.
During an ‘afternoon interview’ —one that stretched into three days— journalist Napoleon Hill asked Carnegie,
What makes for a successful life?
With a twinkle in his eye, Carnegie invited Hill to research that exact question— (more…)
This weekend, many of my experiences seemed to revolve around the ideas of mirrors, mimicry, and imitation. It felt like a convergence of the universe onto this topic, something I like to call…
