Business Growth with Ben Settle (Persuasion Play Podcast 007)

I’m not entirely sure when I first heard about copywriter Ben Settle from BenSettle.com. I signed up for his daily email list in July of 2018, some 10 months ago. I’ve since received over 600 emails from him.

And I open every one.

Ben’s emails discuss email marketing and adjusting your mindset towards success.

*Ben Settle is known for hi daily email methods and business advice*

Sounds perfect for little ol’ me.

Ben’s been creating and releasing a lot of content this year (2019). Our conversation was postponed more than once. As I listen to our conversation now… it was well worth the wait.

I hope you enjoy this interview with the man himself, Ben Settle.

In this episode of the Persuasion Play Podcast, Ben and I discuss:

- Ben’s print newsletter, Email Players, and his daily email methods to improve your marketing (1:20)
- Ben’s early influences on his copywriting career (1:57) (links below)
- How you can recreate the structure of your brain — starting today (3:32)
- Ben’s timeless, shouldn’t-be-secret advice to finding new clients as a freelance writer (starting at 5:42)
- Ben’s hilarious, unfiltered opinions on Business Coaches (8:00)
- Where to find industries with large mailing lists… surprise, it’s the same source that legend Gary Halbert himself used (14:00)
- The one “Holy Grail Rule” of Direct Mail that most clients ignore (17:45)
- How to handle clients that push against the success you bring (19:30)
- The reason you might want to use ugly and plain-text emails instead of a slick marketing campaign (21:20)
- Jim Camp’s powerful lesson of “Being Un-OK” and how email allows you to perfect this approach with your clients (starting at 23:50)
- If you have an email list sitting around… Ben tells you exactly why you should be using it (29:50)
- Ben’s “do the opposite” approach to his content creation and why it’s the best option for his buyers (32:00)
- The old-school negotiation mindset that Chicago Bears coach Mike Ditka used to turn his acidic relationship with the Bears’ owner into a successful coaching career (37:00)
- Ben’s differentiation between Pitching… and Selling (40:02)
- Ben’s legal advice when working with your clients… and why a written contract might not be your best option (starts at 41:32)
- What you can expect from different Myers-Briggs personality types when you’re working with others (46:31)
- Hear Ben describe Jim Camp’s “Theory of Mind” and the sin of confirmation bias (50:11)
- The best market research a copywriter can do to ensure he’s connecting with his market (50:55)
- The “engine of the car” that Ben identifies to make yourself insanely persuasive and influential (51:26)
- Where Ben’s Villains books come from — and how easy it can be for you to do this same thing with your domain of knowledge (58:00)
- And more!

This exclusive interview will get your mind spinning at a thousand miles per hour with new ideas to grow your business and your bottom line, and it’s available now for only $97. This is a one-time charge to give you instant access to Ben’s secrets in this private conversation…

To get Ben’s experience and insights for just $97, simply click the PayPal button below..