Which of these isn’t April Foolin?

12:07pm Monday, April 1
Saint Paul

Happy April Fools Day!

My kids started our day by taping the kitchen sprayer to the “on” position. And when I went to make coffee…

Here are three news items—can you tell which story below is false?

• The NYTimes game Connections made its April 1st puzzle, not a grid of 16 words, but 16 emojis—causing players to melt down.

• Figgleson’s “cold as the arctic ocean” beluga whale milk is out-of-stock… again.

• I’ve been selected to present at B2B Forum this coming November in Boston, discussing—you got it—direct response marketing.

Happy Easter Monday—and April Fools Day, too!

Jeffrey