2:14pm
East of the Mississippi
I tried something new today with my coffee:
Brewed it with Thai Chili Pepper flakes.
It adds a bit of zing to every sip.
Years ago, as a prank, my uncle put my dad’s name on a mailing list for Mo Hotta Mo Betta, a hot sauce mail order company.
And through that catalog –– and through experience –– I learned that one could become ‘desensitized’ to spicy foods.
Your mouth adjusts.
Your stomach adjusts.
Your sweat glands adjust.
And after a while, what was once incredibly hot is just the new standard.
There’s a terrible old joke that says the same thing I’m saying:
“A person can get used to anything. Even hanging.”
Meaning, we struggle at first.
But after a while?
I hope you grabbed Rick’s frameworks for better copy yesterday or the day before.
Because those HOT templates that gurus are selling?
They’re no longer so very effective –– which is why they’re being offered for $1.
Anyway, you like hot sauce?
Sign up for the free –– and entertaining –– Mo Hotta Mo Betta catalog here:
https://www.mohotta.com/catalog_request
Stay spicy,
Jeffrey G Thomas
Direct Response Copywriter
PS. I’ve read that “effective marketing doesn’t look like marketing.”
And while that’s true in some cases –– I’ve even said as much myself, recently even –– there are times when effective marketing looks exactly like marketing.
It depends on your market’s awareness of your offer and sophistication of the claims they’ve heard before you. And how interesting it is to the reader.
A catalog is marketing.
But if the Mo Hotta catalog is anything like it used to be (I just requested one so we’ll see soon enough) then it can look exactly like marketing… and still be effective.
I wrote a pop-up last week that converted at 14.67%.
Yes it was to a small, warm audience.
Yes it looked like an ad.
And yes it did exactly what it needed to do: Convert.
Want my help with your marketing funnel?
Reply now and let’s see if we’re a good fit.