“We’ll just… make it up!”

1:18pm
Saint Paul

Some writers are worried about AI stealing their jobs.

Other people worry that robotics—and tech in general—will steal everyone’s job.

And they might be right.

There’s a recent story about a transcription tool that runs on AI.

It’s called Whisper.

And while users are advised to not use it for anything critical…

Hospitals are using it!

And it’s causing problems, including invented conversations.

Sounds like some marketers out there who like to make things up.

False scarcity. Fake testimonials. Unrealistic outcomes.

“Well, according to your medical chart, Mr. Jones… you seem to have a 404 Integrity Not Found error?”

Marketers who lie, AI that lies… I’m not too worried.

Integrity in your marketing is how you play the long-term game.

Don’t give in to short-term tricks.

Play the long game.

And if you’re not sure how… well, you may have missed my recent Value Email training.

But you’re not out of luck.

If your business could use email marketing with integrity, write me back. We can have a little chat.

Enjoy the beautiful day,

Jeffrey

Posted on Categories Opinion

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