11:51am
Saint Paul
When our kids were younger, we gave the meals fun names.
Pasta with tomatoe sauce and cottage cheese was Elsa and Ana Dinner.
Fish with rice and peas? Moana.
We had a few others too.
The hardest part was remembering what the names meant!
These names worked to persuade our kids to eat “adult” food, sure.
But naming anything—giving it an epithet—makes it more real.
A process with a name gets respected. A process without a name is just you doing your thing, flying by the seat of your pants.
A name neatly wraps up ideas into a single concept, makes it easier to talk about.
And—of you do it right—a good name a lot more “sticky” in people’s minds.
Best selling author Ramit Sethi has a sales trick he uses called the Briefcase Technique. And many of his fans know it by name. And they think of him when they think of the technique.
In my email copywriting, I have my Eight-Pain Email System. Like it suggests, I identify eight pain points to write around.
Simple enough.
But then… using other copy methods that I don’t need to explain in the name itself… I’m able to generate HUNDREDS of email concepts to use while addressing those eight pains.
Look around you.
What can you codify into a named system to make it more trustworthy, more believable?
And what language can you use to make it more sticky in your audiences’ brain?
Yes, I write emails. Maybe I can help you.
But I also like to name things. Maybe I can help you come up with a good one for your system?
God bless,
Jeffrey