3:02pm
Saint Paul
When I spoke at a marketing conference last year, I asked if people were familiar with Dan Kennedy.
Not a single person in my audience raised their hand.
Which only sorta surprised me.
Kennedy is a direct response marketer, through and through. He’s got a ton of business ideas, too–many of which go against the grain of modern business and marketing.
That’s attractive to me.
I like to learn “unconventional” ideas, even if I don’t always agree with them (or put them into practice).
Because you can’t stand out in business by doing the same thing as everyone else.
A few years ago, I wrote up some notes on the 3rd edition of one of Kennedy’s books, The Ultimate Sales Letter. Find those notes here.
In the book, Kennedy lays out 28 steps to growing your business with sales copy.
And today, Kennedy sent out an email offering the 4th edition of this excellent book, plus The Ultimate Marketing Plan book, both shipped to your door for only $10.
I hopped right on that deal.
And I figured, if you’re a marketer or business owner, maybe you’d like to take advantage of that deal too.
You can find it here, for a limited time (I think):
https://www.ultimatesalesletter.com/get-your-free-copy
And if you do order it, let me know, won’t you?
I’m not an affiliate. Just curious.
Love you,
Jeffrey