Direct Response Marketing Copy & Strategy
615am
Saint Paul
Yesterday we discussed how we can increase support and investment in our ideas and plans.
Check it out if you haven’t seen it:
https://www.persuasionreadinglist.com/building-with-the-power-of-why/
Today we’re looking at the destructive power of the word Why: Continue reading “Destructive Power of “Why””
6:12
Saint Paul, Minn
People are an emotional lot, aren’t they?
Telling someone what to do (or how to do it)… rarely works in your favor. When you tell someone what to do, you’re taking away their agency, their ability to think and act for themselves.
People rebel against that authoritarian decision making, even if it’s in their best interest. Sure, they might do it Continue reading “Building Momentum with the Power of Why”