I see a lot of my friends and family scared with Trump in the Oval Office. Within a year, he went from a clown that many dismissed to the President of the United States. Among my friends, I see suffering and confusion. I hear their stories of protest and anger, fear and sadness.
Photo “women’s-march-nyc-5” by Sarah WY, Flickr CC-By-2.0
I have a different view now that we’ve been learning about Persuasion. And I want to help.
I am blown away at the number of medical commercials on TV these days (in the US). They’re a huge portion of the evening broadcast. You can’t watch network television without being warned of ED.
What’s the TV suggest today? Visual Messages play a large part in our receptiveness to an advert. Photo “Television” by dailyinvention, Flickr, CC-By-2.0
No one wants to hear the bad news of health issues. Instead, we’re fed commercials of attractive actors frolicking in a meadow. The visual message is Happiness, even as the voice-over suggests the medicine might cause exactly what it’s trying to prevent. Everyone is interested in a sunnier life.
Apparently, these ads are an improvement from what was published 100 years ago. (more…)
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