Goldmine Marketing

Tag: video

  • YouTube’s unskippable 60 min ads

    12:19pm
    Saint Paul

    I write ads.

    Some of my copywriting peers love seeing ads “in the wild” because it helps them know what others are doing.

    But I’ve blocked ads for a long time, even before I became a copywriter, because they’re often just so bad.

    Now, YouTube’s been fighting ad-blockers for a while…

    And apparently, YouTube is winning that fight.

    So they’ve made some ads unskippable, even when the ad is an hour long!

    These are VSLs–video sales letters–and the advertiser has to pay for them after X amount of viewing time.

    Make them unskippable, and suddenly…

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  • Opportunity Knocks at 30fps

    One thing that most people won’t see during an economic downturn is opportunity.

    But opportunity is out there.

    And not the $25/hr Deskside Computer Support position that just landed in my inbox.

    Real money. Like, $300 to $1,000 for a few hours of work.

    When you make a compelling offer to solve someone’s legitimate problems, they’re happy to give you work. (Check out my review of The Secret of Selling Anything, here)

    And if you’re decent with a camera and a computer, here are two opportunities I see right now:

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  • Persuasion Articles of the Week

    What's the outside view? Photo "001102" by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0
    Photo “001102” by my new favorite photographer Alexey Gaponov, Flickr, CC-By-2.0

    #photography #video #bodylanguage #siliconevalley #confirmationbias #justification #memory #cognitivedissonance

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