Direct Response Marketing Copy & Strategy
1:51pm
Saint Paul
Hey.
Today I wanted to highlight the idea of “frame control.”
A “frame” is the conversation you’re in, and the information present in that frame.
Frame control is used in both personal relationships and in marketing.
Continue reading “Controlling the Frame”Almost any discussion breaks down when one side stops listening to the other side.
Which is to say, almost every discussion.
You have points that you want to make and obviously the other side doesn’t have their facts straight. Because if they did, they wouldn’t be on the other side.
Continue reading “How to Agree Even When You Don’t Agree”I’m always in the lookout for new books of interest. I tend to buy far more than I have time to read, and it ensures I always have something cooking in my brain.
List subscriber Philippe wrote in a month ago to suggest Chris Voss’ Never Split the Difference. Philippe said it might be the best book on persuasion that he had read. I bought it… and immediately moved it to the top of my pile.
Continue reading “10 Things You’ll Learn from “Never Split the Difference” by Chris Voss”
People hardly ever say what they mean. Most people are driven by emotions, especially in highly-charged circumstances. Their words reflect those emotions, even if they act otherwise.
The kid (or coworker) that grumbles throughout a task — is still doing that task (even though she’s not framing it in a positive way).
The spouse, during an argument, who throws out the incorrect idea that Continue reading ““Verbal Judo” and 10 Things You’ll Learn from George J. Thompson”