Goldmine Marketing

Tag: Ultimate Sales Letter

  • Upstream Marketing Knowledge On The Cheap

    2:13pm
    Saint Paul

    Hot deal alert!

    …Once from the stage, I asked an audience of marketers who knew Dan Kennedy’s name.

    Not a single hand went up.

    Fact is, almost every marketer around today has been influenced by Kennedy’s work –– and many don’t even know it.

    It’s hard to get more “upstream” than Dan Kennedy, with the breadth and depth of knowledge he offers.

    I signed up for Kennedy’s No B.S. Newsletter a few years ago, which is marketing gold for $97 per month.

    And it came with a huge box of bonus material –– too much to reasonably go through.

    (If you’re on Dan Kennedy’s email list, you’ll see the same thing:

    So many bonuses that it’s almost a turn-off from making a purchase. Because if you need all that to implement… who has time?)

    Luckily, Dan’s printed newsletter stands on its own.

    So do his books, which I highly recommend. (Find my summary of The Ultimate Sales Letter here.)

    And his recorded seminars, like Personality in Copy that I recently discussed with Lawrence Bernstein, are also worth listening to multiple times. That one ran something like a grand to get a hold of… on sale.

    Which makes this Big Deal of the Day a really BIG deal indeed:

    (more…)

  • The Best Direct Response Ideas… for Just 10 Bucks!

    3:02pm
    Saint Paul

    When I spoke at a marketing conference last year, I asked if people were familiar with Dan Kennedy.

    Not a single person in my audience raised their hand.

    Which only sorta surprised me.

    Kennedy is a direct response marketer, through and through. He’s got a ton of business ideas, too–many of which go against the grain of modern business and marketing.

    That’s attractive to me.

    (more…)

  • 7 things you’ll learn in Dan Kennedy’s “The Ultimate Sales Letter”

    10:20pm

    Saint Paul

    I was browsing my bookshelf the other night, looking for something to start.

    (I have more unfinished books than I have fully-read books. Not every book is worth finishing, I’ve learned… though many I plan to return to… I think…)

    Now, I noticed my slightly neglected Dan Kennedy section. Dan is a prolific and accomplished copywriter and businessman who has recently fallen ill.

    I pulled down my worn copy of The Ultimate Sales Letter and (more…)

  • Persuasion Articles of the Week

    Don't be sad, here watch me juggle! mage from Steve Martin's movie "The Jerk", 1979
    Don’t be sad, here watch me juggle! Image from Steve Martin’s movie “The Jerk”, 1979

    #toxic #positivity #technology #sales #marketing #emotions

    (more…)

  • Operating at the Next Level

    No B.S. — this guy has been huge.

    6:14am
    Saint Paul

    I broke a rule and read some email this morning.

    (usually I try to skip the email, otherwise I get pulled into a rabbit hole)

    I immediately opened a letter from PRL Podcast guest Matt Rizvi.

    And what I read… was some sad news. (more…)