Goldmine Marketing

Tag: Uber

  • Easier than Impulse Control

    12:29pm
    East of the Missippi

    Saturday night, Uber sent a notification to my phone:

    “Courier makes Black Friday returns easy.”

    LMAO they’re capitalizing on people’s bad impulse control.

    Oh, me?

    You’re asking about my BFCM spending after I swore I wasn’t going to buy anything?

    (more…)

  • Uber, Elon, and Branding Bad Ideas

    10:15pm
    Saint Paul

    Ever been hoodwinked by Uber?

    Thought you were getting a BMW… but a Honda showed up?

    Yep, that happened to my friend Chuck (who really exists, guys, I promise!)

    But I have as different experience, and one that ties into marketing.

    (more…)