Goldmine Marketing

Tag: tension

  • Umm, ahh, oops: The case for awkward interviews

    9:05am
    Saint Paul

    I saw a video on LinkedIn just now where a woman walks through ehr video production using AI.

    And one of the first things she mentions is how the AI tool can remove filler words.

    The umms… The ahhs… and whatnot.

    I used to do this for my Persuasion Play Podcast episodes.

    Remove filler words. Shorten silences.

    It added hours to my work. Like, 3x the length of the recording. So a 1 hour interview took an additional 3 hours or so. Before adding slides, splicing in the introduction and theme song, and writing show notes.

    And today, AI can do it all for me?

    Great, I’ll pass. Here’s why.

    (more…)

  • Be a Creator of Beauty (My Life in Advertising: Chapters 14 and 15)

    I really like buying things. Things I don’t need, things I do need, things I think I’ll need later. A delayed delivery doesn’t stop this — Kickstarter hasn’t been my wallet’s best friend.

    Mind the Gap. It's used to pique your interest and direct your behaviour. Image "Mind the Gap" by Larry Johnson, Flickr, CC-By-2.0
    Mind the Gap. It’s used to pique your interest and direct your behaviour. Image “Mind the Gap” by Larry Johnson, Flickr, CC-By-2.0

    We’re all victims of this psychological hook that advertisers use: they create a “gap” in your life. The gap could be the beginning of a story, leaving us hanging. The gap could be a heightened interest in a limited offer. (more…)