Tag: tension

Be a Creator of Beauty (My Life in Advertising: Chapters 14 and 15)

I really like buying things. Things I don’t need, things I do need, things I think I’ll need later. A delayed delivery doesn’t stop this — Kickstarter hasn’t been my wallet’s best friend.

Mind the Gap. It's used to pique your interest and direct your behaviour. Image "Mind the Gap" by Larry Johnson, Flickr, CC-By-2.0
Mind the Gap. It’s used to pique your interest and direct your behaviour. Image “Mind the Gap” by Larry Johnson, Flickr, CC-By-2.0

We’re all victims of this psychological hook that advertisers use: they create a “gap” in your life. The gap could be the beginning of a story, leaving us hanging. The gap could be a heightened interest in a limited offer. Continue reading “Be a Creator of Beauty (My Life in Advertising: Chapters 14 and 15)”