Goldmine Marketing

Tag: targeted advertising

  • YouTube’s unskippable 60 min ads

    12:19pm
    Saint Paul

    I write ads.

    Some of my copywriting peers love seeing ads “in the wild” because it helps them know what others are doing.

    But I’ve blocked ads for a long time, even before I became a copywriter, because they’re often just so bad.

    Now, YouTube’s been fighting ad-blockers for a while…

    And apparently, YouTube is winning that fight.

    So they’ve made some ads unskippable, even when the ad is an hour long!

    These are VSLs–video sales letters–and the advertiser has to pay for them after X amount of viewing time.

    Make them unskippable, and suddenly…

    (more…)

  • Free Report for Improved Marketing in 2020

    I’ve released a new report for my subscribers to help with marketing your services and products.

    “Inside Marketing Secrets for Explosive Growth in 2020” covers some of the most important, and ignored, advice on marketing.

    Advice known to old-school experts.

    Advice ignored by the current advertising giants and their wanna-bes.

    (more…)

  • 10 Things You’ll Learn in “The System Club Letters” by Ken McCarthy

    11:17pm Tuesday
    Saint Paul, Minnesota

    Good day reader, what’s the news?

    Marketing has been keeping me busy.

    ‘Busy’ is one thing… but I’m looking for a Big Idea.

    Because I don’t know–

    What’s my next step with Persuasion Reading List?

    "The System Club Letters" by Ken McCarthy. Photo by Jeffrey Thomas
    “The System Club Letters” by Ken McCarthy. Photo by Jeffrey Thomas

    Lucky me, Ken McCarthy has me covered in chapters 31 to 34 of his book, The System Club Letters: 57 Big Ideas to Transform Your Business and Your Life.

    The other 53 chapters are pretty insightful too.

    (more…)

  • Persuasion Articles of the Week

    "Brains" by Neil Conway, Flickr, CC-By-2.0
    “Brains” by Neil Conway, Flickr, CC-By-2.0

    #bodylanguage #focus #advertising #buddhism #tribe #identity

    (more…)

  • Facebook and the Principal-Agent Problem

    Earlier this week, Mark Zuckerberg testified before the US Congress about User Privacy within The Facebook.

    Mark Zuckerberg testifies before Congress in April 2018
    Mark Zuckerberg testifies before Congress in April 2018

    Six months ago, this wasn’t even a conversation. (more…)

  • Persuasion Articles of the Week

    "Boy watches TV for the first time from an appliance store window 1948"
    “Boy watches TV for the first time from an appliance store window 1948”

    #trump #media #falsememories #privacy #whyweLie #brainscans #freewill #food #fakefood

    (more…)